Creating new experiences is the most interesting thing you can do with technology. For as long as I can remember, I’ve been trying to find new ways to use digital to connect people to culture and place.

Along the way, I’ve produced and collaborated on award-winning projects that blend the digital and the physical in Australia, Europe, and the United States. My work has been featured in the New York Times, Wall Street Journal, San Francisco Chronicle, National Public Radio, the BBC, the ABC, Radio NZ, WIRED magazine and many others. In 2018 I was named in Fast Company’s 100 Most Creative People in Business for this work.

Currently I provide strategic consulting services to museums, galleries, libraries, archives and universities through the company I founded (Winesmith Digital Studio) while undertaking research as an Adjunct Professor at UNSW Art & Design. I’m also the Digital Collection Catalyst in Residence at the State Library of Queensland, a member of the Board of Directors of the Museum Computer Network, and co-convener of the bi-monthly Cultural Data Salon for Sydney cultural workers with Dr. Lizzie Muller. Oh, and I recently completed a book with Dr. Suse Anderson that’s available to purchase The Digital Future of Museums (Routledge, 2020).

From 2018 to early 2020 I was Chief Technology Officer at Old Ways, New, an Indigenous owned and managed social enterprise that creates new services, experiences and places. From 2013 to 2018 I was the Director of Digital Experience/Head of Web + Digital at SFMOMA, where I co-founded and led SFMOMA Lab. Prior to SFMOMA, I led the digital efforts of the Museum of Contemporary Art Australia and spent time at SBS online.

I hold a Ph.D. in new media and a science degree (hons) that majored Computer Science and Physics. I write and speak frequently on in the intersection of digital and the arts, in particular, the role of digital as an agent for organizational change. Most frequently you’ll find me at conferences and forums such as South by Southwest (SXSW), AIGA, MuseumNext, REMIX, Communicating the Arts, Museums and the Web (MW), Nation Digital Form (NDF) in New Zealand, Communicating the Arts, and the Museum Computer Network (MCN), and occasionally I’ll appear in the mainstream press.

You can find my employment history on LinkedIn, an overview of my research practice on ResearchGate and a publication listing on ORCID.

Get in touch if you’d like to discuss a consulting, writing, speaking or collaborative opportunity.